App Launch Time Analysis (2025) - Very Good Ventures

My first project at Very Good Ventures, we had a call from the one of the largest Banking Institutions in Latin America: to understand how to optimize the App Launch, specially for its Android Users.

The problem

The time that users taps the App Icon to the time everything is loaded and ready to use is called App Launch or App Startup.

In any application, but more importantly in a banking one, this time is very critical, specially for clients with low end Android Devices, where resources are scarce and processing is demanding, any % in optimization would improve significantly the user experience.

The solution

I conducted an Android Launch Analysis in an App that had both stacks mixed: Kotlin and Flutter. Because of legacy reasons, many of the critical features in this App were still Native.

At the same time, the Flutter App had already lots of core features (Feature Toggle Fetching, User Data Initialization, Navigation Configuration), that forced the analysis to be done both ways equally: one in Flutter and one in Native Kotlin.

To conduct this Analysis I used perfetto.dev which is a tracing tool for Native Android and Flutter Dev Tools for Flutter. I ran a series of experiments locally with both physical devices and emulators to identify processes timings, and matched with actual function calls in the code. I crossed that with already existing remote production tracings from a varied range of devices and conditions.

With that in hand, I gave a list of priorities and recommendations of what needed to be done with each of the processes, including caching RemoteConfig fetching, removal of Platform Channels, optimization of JSON loading for language keys, just to cite a couple of examples.